the wake up call
"Dark Romantics", Luca Gadjus in Sportmax photographed by David Armstrong and styled by Isabelle Kountoure for Wallpaper Magazine March 2014.

"Dark Romantics", Luca Gadjus in Sportmax photographed by David Armstrong and styled by Isabelle Kountoure for Wallpaper Magazine March 2014.

Anja Rubik photographed by Mario Testino for Vogue Germany March 2014.

Anja Rubik photographed by Mario Testino for Vogue Germany March 2014.

Mariacarla Boscono photographed by Peter Lindberg for Vogue Italia February 2014.

Mariacarla Boscono photographed by Peter Lindberg for Vogue Italia February 2014.

Jeneil Williams for Numéro #150 February 2014 by Txema Yeste.

Jeneil Williams for Numéro #150 February 2014 by Txema Yeste.

Did you know

madeleine vionnet, one of the most famous couturier in history and founder of the eponimous fashion house, has been one of the first designer to realize how important it was to protect her work from copying. in 1930 and 1931 she brought up 2 lawsuits against other companies that were copying her models. She won both of them and those decisions are the first to ever recognise copyright protection for fashion designs. She also photographed every single one of her creations from all the possible angles, built an archive with all the material and gave it to the french Union of arts and costumes for future reference. Her motto was “copier, c’est voler” which means that copying is like stealing

"Pop Art", Amanda Murphy photographed by Angelo Pennetta for Vogue Uk February 2014.

"Pop Art", Amanda Murphy photographed by Angelo Pennetta for Vogue Uk February 2014.

Louis Vuitton Fall 2002 campaign photographed by Mert & Marcus.

Louis Vuitton Fall 2002 campaign photographed by Mert & Marcus.

"Nothing in Nature is Unbeautiful", Sui He in Maison Martin Margiela photographed by Billy Nava for Glass #16 Winter 2013.

"Nothing in Nature is Unbeautiful", Sui He in Maison Martin Margiela photographed by Billy Nava for Glass #16 Winter 2013.

Kate Moss for Vogue Russia February 1999 by Mario Testino.

Kate Moss for Vogue Russia February 1999 by Mario Testino.

Miu Miu Spring 2014.

Miu Miu Spring 2014.

Liya Kebede for Vogue Italia January 2014 by Yelena Yemchuk.

Liya Kebede for Vogue Italia January 2014 by Yelena Yemchuk.

"This & That", Nina Doinghaus photographed by Cihan Alpgiray for Xoxo Magazine.

"This & That", Nina Doinghaus photographed by Cihan Alpgiray for Xoxo Magazine.