the wake up call

LVMH BUYS 80% OF LORO PIANA FOR 2 BILLIONS EUROS

for any of you who doesn’t know it, Loro Piana is an historic italian brand known for its luxury wool and cachmere products. The company’s capitalization on the market is of 1,4 billion euros, which is pretty much half the money Arnault spent in the transaction, but its sales volume for the year 2012 was of 700 millions. What makes this a even better investment is the fact that Loro Piana has been passing on for 6 generations a traditional textiles manufacturing which allows the production of extremely high quality fabrics.

It will be really interesting to see how the brand will evolve under LVMH, considering the fact that Loro Piana has always been extremely attached to traditional values and has always relied more on quality and manufactoring of their products rather than on publicity to increase the sales. They don’t even show at Fashion Week but only do a private screening.

A friend of mine works in the fabric manufacturing department for them, as soon as she comes home i’ll ask her how things are going.

Miu Miu Fall 2011.

Miu Miu Fall 2011.

Jourdan Dunn for Antidote #5 Spring/Summer 2013 by Hans Feurer.

Jourdan Dunn for Antidote #5 Spring/Summer 2013 by Hans Feurer.

Anne-Catherine Lacroix for Balenciaga Spring 2000 campaign by Inez van Lamsweerde & Vinoodh Matadin.

Anne-Catherine Lacroix for Balenciaga Spring 2000 campaign by Inez van Lamsweerde & Vinoodh Matadin.

Maison Martin Margiela Artisanal Fall 2013 Haute Couture.

Maison Martin Margiela Artisanal Fall 2013 Haute Couture.

Franzi Mueller in Christian Dior for Monico Magazine Spring/Summer 2013 by Jen Carey.

Franzi Mueller in Christian Dior for Monico Magazine Spring/Summer 2013 by Jen Carey.

Natalia Vodianova @ Miu Miu Spring 2003.

Natalia Vodianova @ Miu Miu Spring 2003.

Prada Spring 2010.

Prada Spring 2010.

Malaika Firth photographed by Steven Meisel for Prada Fall/Winter 2013 campaign.

Malaika Firth photographed by Steven Meisel for Prada Fall/Winter 2013 campaign.

Carolina Thaler for Common & Sense Spring/Summer 2013 by André Wolff.

Carolina Thaler for Common & Sense Spring/Summer 2013 by André Wolff.

Iekeliene Stange for Yang Li Spring/Summer 2013 lookbook by Scott Trindle.

Iekeliene Stange for Yang Li Spring/Summer 2013 lookbook by Scott Trindle.

"Nereidas", Melina Martin & her sister photographed by Elina Kechicheva for Marie Claire Spain July 2013.

"Nereidas", Melina Martin & her sister photographed by Elina Kechicheva for Marie Claire Spain July 2013.